Almost immediately after tech giant Apple reported its first ever quarterly fall in iPhone sales in April, a latest report has established that “the bearing for iPhone necessity keeps getting murkier” as other primary smartphone brands like Samsung make inroads in the smartphone market.
The figure of iPhone units sold would fall down 12 per cent from 2015 and the imminent iPhone 7 would be “a trivial cycle at best”, quoted a Wall Street analyst on Friday in New York Post.
Lately, consulting business Kantar Retail and retail data insights reported that Samsung’s Galaxy 7 line of smartphones clutched 16 per cent of total sales in the United States during the quarter ended May 31, beyond the 14.6 per cent of sales for its rival the iPhone 6s.
As the impetus of the 6s has stalled, investors are nervous about iPhone 7 that the device might not be a noteworthy upgrade. Mark Moskowitz of Barclays predicts that this year’s iPhone unit sales would total 203.7 million pieces downward from 231.5 million pieces last year.
The report by Kantar not only talks about the menace to Apple but also to its biggest competitor Samsung as well by the rising competition from lower-priced rivals, most particularly China-based Huawei and Xiaomi.
“Apple and Samsung should stop tormenting so much about each other and take a look around them,” Kantar’s analyst Lauren was quoted as saying, noting that Huawei aspires to overtake Apple as the second leading smartphone seller by 2020.
Lauren Guenveur also noted that “rumors are twirling” that Google will shortly introduce its own handset.
Previously this week, research firm IDC said Apple’s share of the worldwide Personal Computer market also shrank to 7.1 percent from 7.4 percent as consumers hold out for a long anticipated refresh to the MacBook Pro.
Apple is scheduled to give an update on fresh demand when it informs results on July 26.